by dwaymire on February 24, 2010

I am always trying to scheme up ways to make money. Marketing, as a vehicle toward making a buck, has always fascinated me. Isn’t it amazing how marketing works? I’m not just talking the basics, but the really subliminal stuff. Our society is now driven by consumerism. This is a far different lifestyle than what was the drive 500 years ago. Back then, it was just about survival. Today, we want things that we really don’t need. I remember reading in one of Plato’s diaglogues, there was a man describing Socrates. It mentioned this old over-coat that Socrates had worn for years. I have a coat that’s been around for about 4 years, but that’s it. People don’t hang onto something for so much functionality as they do for aesthetics. We always have to have a newer car, clothes that are in fashion, more expensive watches, more elaborate vacations. This is where modern marketing, it has driven the people to be consumers. This is what fascinates me. Vinyl records worked just fine, why do I need an MP3 player? It’s more portable. But I didn’t ever want to listen to music while I went for a walk. But that’s because you couldn’t, now you can. Oh yeah, let me upgrade, and spend.

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