With the advent of the search engine, having a unique name can be a big help. If your company name uses common words like Smith’s Dry Cleaning, it will be more difficult to stand out on the search engines. Having a name like Squidoo, Flickr, Twitter, or Omegle can help you stand out as being unique and easier to find. Besides, I would rather eat at a Frappr’s Pizza than a Brown’s Pizza.
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